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Launched in 1996, the Generations campaign has proven to be timeless, .Find out the latest news and announcements from Patek Philippe to .
Patek Philippe has been using the so-called Generations campaign to sell watches since 1996 without interruption, and the sentimental . Launched in 1996, the Generations campaign has proven to be timeless, universally valid, and perfectly aligned with Patek Philippe’s values; its ongoing success and extraordinary longevity are founded on the strength of a real, human insight. Patek Philippe has been using the so-called Generations campaign to sell watches since 1996 without interruption, and the sentimental pairings of sweet family photographs and seemingly timeless watches is still going strong. As famous as Rolex's "If you were doing X – you'd wear a Rolex" campaign may be, it's arguable that Patek Philippe takes the crown with their famous ad series that coined the phrase "You never actually own a Patek Philippe, you merely look after if for the next generation."
But nobody has distilled and bottled that magic for the mainstream quite like Patek Philippe. The famous "Generations" ad campaign launched in 1996, and a year later received the now-famous tagline, "You never truly own a Patek Philippe, you .
This year, Patek Philippe celebrates 20 years of its legendary ad campaign: "You never actually own a Patek Philippe. You merely look after it for the next generation.”
New context, refreshed art direction, new media: Patek Philippe’s famous institutional advertising campaign receives a contemporary treatment, whilst remaining loyal to the original, iconic.The latest addition of Patek Philippe's "Generations" advertising, with timeless black and white imagery showcases the bond between father and son.Find out the latest news and announcements from Patek Philippe to stay on top of the luxury watchmaking industry today.
Patek Philippe, in partnership with independent comms agency, Leagas Delaney, has announced its latest edition of the iconic 'Generations' campaign, to celebrate the launch of its latest.PATEK PHILIPPE. How a watch for connoisseurs became one of the world’s most iconic brands. 2022 marks 25 years of the ‘Generations’ campaign, known best by the line. ‘You never really own a Patek Philippe, you merely look after it for the next generation’.
Launched in 1996, the Generations campaign has proven to be timeless, universally valid, and perfectly aligned with Patek Philippe’s values; its ongoing success and extraordinary longevity are founded on the strength of a real, human insight.
Patek Philippe has been using the so-called Generations campaign to sell watches since 1996 without interruption, and the sentimental pairings of sweet family photographs and seemingly timeless watches is still going strong. As famous as Rolex's "If you were doing X – you'd wear a Rolex" campaign may be, it's arguable that Patek Philippe takes the crown with their famous ad series that coined the phrase "You never actually own a Patek Philippe, you merely look after if for the next generation."
But nobody has distilled and bottled that magic for the mainstream quite like Patek Philippe. The famous "Generations" ad campaign launched in 1996, and a year later received the now-famous tagline, "You never truly own a Patek Philippe, you . This year, Patek Philippe celebrates 20 years of its legendary ad campaign: "You never actually own a Patek Philippe. You merely look after it for the next generation.”
New context, refreshed art direction, new media: Patek Philippe’s famous institutional advertising campaign receives a contemporary treatment, whilst remaining loyal to the original, iconic.The latest addition of Patek Philippe's "Generations" advertising, with timeless black and white imagery showcases the bond between father and son.
patek philippe wikipedia
Find out the latest news and announcements from Patek Philippe to stay on top of the luxury watchmaking industry today.Patek Philippe, in partnership with independent comms agency, Leagas Delaney, has announced its latest edition of the iconic 'Generations' campaign, to celebrate the launch of its latest.
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